For marketers, AI-generated images bring a level of flexibility to their work, allowing them to more easily adapt content to specific audiences and push creative boundaries. AI image generation is no longer a futuristic concept; it’s here, helping to redefine how businesses engage with their customers.

Enhancing Creativity and Design

AI-powered tools have changed how marketers approach creative projects. A concept which once took days to visualise can now come together in moments. The ability to test different styles and ideas quickly means marketers can be more strategic in their campaigns.

When Toys “R” Us used AI to create a brand film, it became a standout example. The campaign blended the brand’s history with futuristic imagery, capturing attention and sparking conversations. It showed a bold shift, proving the potential of AI in crafting memorable visuals.

With rapid iterations, affordable solutions, and unique results, AI is helping to rewrite the rules of creativity.

Personalisation and Customer Engagement

AI is reshaping how marketers connect with their audience, offering tools that make brand interactions feel more personal.

• Customised imagery: AI can generate content that mirrors specific customer preferences, helping brands align visuals with individual tastes. 
• Real-time adjustments: Images can now change at the same time as when the customer is interacting with a campaign, making the content more relevant and impactful.

An example of this is Coca-Cola’s AI-generated holiday campaign. The company used AI to personalise the experience for different cities, reflecting local cultures and preferences. Brand engagement improves when customers see themselves reflected in the content and AI helps to bridge that gap.

Efficiency in Marketing Operations

AI image generation is quickly becoming key for operational efficiency in marketing. It removes barriers, improves processes, and allows teams to prioritise high-impact tasks.

How AI Boosts Efficiency:

1. Quick Turnaround: Marketing visuals that once required extended timelines can now be done in hours. AI handles repetitive processes such as resizing and adjusting colour schemes with ease.
2. Reallocation of Resources: Automation reduces the need for manual involvement in low-value tasks. Teams are able to redirect energy towards developing strategies and exploring new campaign opportunities.

Real Impact: Klarna’s Story

Klarna, a global payment solutions provider, used AI to automate parts of its marketing operations. The result? A $10 million annual reduction in marketing expenses.

AI doesn’t just cut costs; it allows teams to think bigger. The time saved can now be used to test creative ideas, explore untapped markets, and strengthen customer relationships. Marketing is able to move faster and with more focus, without being bogged down by production delays.

Ethical Considerations and Challenges

AI-generated images bring fresh opportunities to marketing, but they also introduce challenges. Questions about authenticity often surface, as audiences may struggle to trust visuals that feel overly manufactured. Balancing creative innovation with honest representation is key to building credibility. Brands must evaluate when AI imagery enhances a campaign and when it might compromise the message.

Future Outlook

The future of AI in marketing is set to expand through integration with advanced technologies. Combining AI-generated visuals with augmented reality and virtual reality will create even more opportunities for innovation within campaigns.

As AI tools evolve, consumer expectations will likely shift. People may begin to anticipate a higher level of personalisation, with content that feels crafted just for them. This trend is likely to spread across industries as businesses realise the creative and operational advantages of AI.

Try Leonardo.Ai Today

Explore Leonardo.Ai today and bring your campaigns to life with precision, creativity, and impact.

What is an AI Image Generator and how do they work?

An AI image generator uses artificial intelligence to produce images from text. By processing the text through an algorithm, it can interpret your prompt and output it into visual content. The more advanced it is, the more detailed the image becomes.

AI image generators have shifted the way image creation is done, taking it from a manual task to a more automated, iterative process. Platforms like Leonardo.Ai allows users to generate high-quality visuals, eliminating traditional barriers to creativity.

Image generator platforms are becoming more versatile, supporting various styles and formats, and today you’re able to create anything from abstract art to realistic photography.

Key features of AI Image Generators

• Text-to-image functionality: AI image generators transform text into visuals, a core feature of platforms like Leonardo.Ai. You provide a text description that then generates varied images, offering a new way to quickly iterate creative ideas.
• Style customisation: Some platforms, like Leonardo.Ai, also allow you to customise aesthetics, colors and refine image details, giving you the ability to retain creative control and deliver images tailored to your needs.
• Upscaling enhancement: Improving image resolution without losing out on the detail is a key feature of AI image generators. This type of capability helps to give an image clarity and sharpness, making it higher quality.
• Specialised features: Different platforms also offer more specialised tools, such as Leonardo.Ai’s transparent PNG generator which allows you to instantly generate background free visuals.

Each of these features offers unique benefits, making AI image generators powerful for both professionals and personal use.

Applications of AI Image Generators

AI Art Generation

AI image generation platforms allow users to create artwork and illustrations from simple prompts. This opens up creative possibilities for professional and casual users alike, enabling you to experiment with styles, colours, and concepts quickly.

AI Marketing Tools

Marketers can use AI image generators to produce high quality visuals for landing pages, blogs, ads, social media, print and other campaign mediums. The images can fit various formats, helping brands stand out across platforms.

Transparent PNG Creation

Leonardo.Ai’s transparent PNG generator helps creatives produce background free assets in one platform, ready for use across channels.

AI Architecture

AI image generators can help to create detailed architectural designs. Leonardo.Ai’s ability to render high-quality building concepts allows architects to streamline their creative and planning processes.

AI Graphic Design

Leonardo.Ai’s tools help designers stay on brand while speeding up the creative workflow from mockup to final proof.

AI Print on Demand

For those in the print industry, AI image generators simplify the process of creating print-ready designs. Leonardo.Ai allows you to convert digital images into high-resolution files suitable for printing, making it ideal for posters, merchandise, and more.

AI Photography

Photographers can utilise Leonardo.Ai to elevate their work, producing visuals suitable for a wide range of cases. Features include ability to improve image quality, adjust lighting, and refine compositions.

AI Interior Design

Interior designers can visualise room layouts and decor with the help of Leonardo.Ai. You can create realistic designs, making it easier to plan spaces and showcase ideas to clients.

Benefits of AI Image Generators

• Speed and efficiency: AI image generators cut down the time required to create visuals. Leonardo.Ai helps you generate high-quality images faster, ensuring you meet deadlines and creating more efficiency in your workflows.
• Accessible to all users: AI-powered tools are making high-quality image creation more easily available to those without prior design experience. Just type in an idea, utilise Leonardo.Ai’s Improve Prompt feature, and iterate as needed.
• Creative exploration: AI image generators allow users to explore new creative possibilities, at scale. Leonardo.Ai’s Edit with Ai feature, allows you to edit images with short, everyday phrases to achieve what you’re looking for, faster.
• Versatility across fields: With specialised features, AI image generators are able to serve a wide range of industries for anyone from photographers to marketers.

The Future of AI Image Generators

AI image generation is set to evolve rapidly as more research is done within the space. Platforms like Leonardo.Ai will be able to produce even more intricate visuals, expanding application beyond static images.The future is likely to bring more tools that push the boundaries of what AI can achieve.

We’ve put together the most important AI statistics that are most relevant for marketers right now.

Discover how to elevate your marketing and advertising with Leonardo Ai in our latest webinar here.

Top Line Marketing AI Statistics

1) The Generative AI market today is valued at over $66 billion

Today the total Generative AI market is valued at $66 billion and is forecasted to reach $207 billion by 2030. The predicted rapid growth highlights increasing demand for generative technologies across industries. 

2) The AI image-generating segment is projected to be valued at $917 million by 2030

In 2023, the value of the image-generating segment was estimated at $299.2 million. By 2030, the AI image-generating market is projected to reach $917.4 million, achieving a compound annual growth rate (CAGR) of 17.4%. 

3) 60% of marketers say AI assists in their daily tasks

AI is proving to be a reliable assistant for marketing professionals, with 60% saying it helps them in their daily tasks. From automating routine processes to generating content ideas and analysing campaign data, AI reduces the workload on marketers, allowing them to focus on more strategic initiatives. 

4) 75% of marketers are experimenting with or have fully implemented AI

A Salesforce survey shows that 75% of marketers are either experimenting with or have fully integrated AI into their workflows. 

The survey also explores how the performance level of respondents correlate directly with their level of AI adoption in their operations; the greater the marketer’s AI adoption, the higher their performance level. 

5) 83% of creative professionals utilise generative AI in their work

Results from Adobe’s global survey of creative professionals indicate that 83% utilise generative AI in their work. 

20% also report that their employers or customers require the use of generative AI in some form in their work, emphasising the growing expectation for professionals to incorporate AI into their design process.

6) 53% of businesses plan to use AI for image generation

AI image generation is quickly becoming an integral part of digital marketing strategies. With 53% of businesses planning to adopt the technology, AI is revolutionising visual content creation. 

The ability to quickly generate custom images without high production costs is appealing to brands aiming to scale their marketing efforts without compromising on quality. 

7) Over 15 billion AI-generated images have been created since 2022

Since 2022, over 15 billion AI-generated images have been produced, highlighting the growing popularity of AI image generation tools and the rapid changes happening in team’s creative processes. 

8) Daily 34 million new AI-generated images are created 

If the previous statistic wasn’t enough to show the growing use case for generative image AI, marketers should consider that approximately 34 million new AI-generated images are created daily, showing the growing reliance on AI for generating assets at scale.

9) 71% of images shared on social media in the United States are AI-generated

A paper by Capgemini reveals 71% of images shared on social media are AI-generated. In APAC and Canada, this figure is even higher, reaching 77%, whilst in Europe it sits at 68%.

10) 27% of organisations offer AI training to marketing teams

With AI increasingly becoming a skill required in marketing, 27% of businesses are providing training to make sure their teams are equipped to use AI tools effectively.

11) 40% of companies have hired marketing AI experts

AI’s integration into marketing has led 40% of companies to hire AI experts. These professionals help businesses maximise AI tools’ effectiveness by ensuring the technology is properly implemented and aligned with business goals. 

From managing data analytics to content automation, AI experts help businesses leverage AI tools in ways that enhance productivity and customer engagement.

12) 58% of small businesses that use AI have a content production budget under $1,000 per month

For 58% of small businesses that use AI, the content production budget is less than $1,000 per month. The amount highlights how AI can democratise content creation, enabling small businesses to produce high-quality, optimised content at a fraction of the cost.

Consumer Perspective on AI in Marketing

13) 62% of consumers are comfortable with generative AI being used in marketing

A survey from Hootsuite shows that 62% of consumers are comfortable with generative AI being used by brands in their advertising, as long as it doesn’t negatively impact their overall experience.

14) 75% of customers want brands to disclose AI usage in content creation

Regardless of whether it’s text, images or videos, 75% of customers express that they want brands to disclose whether AI was used to create content. 

15) 21% of generative AI users in the United States are aged 25 to 34

In the United States, the largest user group of generative AI, at 21%, are aged 25-34 years old followed by 35-44 year olds (19%) and 18-24 year olds (14%). Young professionals are leading the way in the adoption of generative AI technology, upskilling faster than any other cohort.

16) 69% of consumers are willing to use AI if it improves their experiences

A 2022 study revealed that 69% of respondents were willing to use AI if it improved their experience with a brand. The figure reflects a positive shift in AI perception, as the same study in 2020 showed only 60% of people were willing to do so.

17) 48% of American millennials believe AI-generated art should be considered “real” art

Nearly half of American millennials (48%) believe that AI-generated art should be classified as “real” art. This openness to AI-created content among younger generations reflects a shift in how art is perceived and valued.

Marketing Ways of Working With Generative AI

18) 85% of marketers think AI will transform content creation

The majority of marketers (85%) believe AI will play a transformative role in content creation in the near future. AI’s ability to generate content has the potential to completely change the way businesses approach creative workflows.

As AI technology continues to evolve, the future of content creation will likely be dominated by automation, helping companies produce high quality content at scale.

19) 39% of marketers already use generative AI to create social media content

AI image generators are proving popular among marketers, with statistics revealing that in the United States, 39% of marketers use generative AI to create social media images. Plus 36% of marketers also leverage AI image generators for website imagery. 

The growing adoption highlights the effectiveness of AI to produce visually engaging content that streamlines marketing efforts across platforms.

20) 72% of marketers are using AI to personalise customer experiences

AI’s ability to analyse vast amounts of data enables marketers to deliver highly tailored content to the right audience at the right time. This type of personalised customer experience leads to increased satisfaction and long term brand loyalty.

21) Over a fifth of creators in the United States use AI for editing and content generation

A study from April 2023 shows that over a fifth of American content creators are using AI to edit content and generate videos and images, demonstrating a growing reliance on AI in creative processes.

From a commercial perspective, brands such as Nike and Martini are among those which are experimenting with AI imaging tools to create fully AI-generated ad campaigns. By using targeted prompts and keywords, advertisers are starting to fully explore AI’s creative potential.

22) 45% of marketers use AI to generate campaign ideas

45% of marketers use AI as a form of creative partner, using it to help analyse trends, customer preferences, and competitor strategies, leading to more creative concepts for campaigns.

What ROI Marketers Are Seeing from AI 

23) 68% of companies see growth in content marketing ROI after implementing AI

AI tools like Leonardo AI help streamline content production, saving marketer’s budgets and time. With AI marketing teams are able to focus on more strategic initiatives whilst still delivering quality outputs. 

24) 7 in 10 marketers report improved customer experience after using AI

Marketers have seen tangible results from implementing AI, with 7 in 10 reporting improvements in customer experience. Chatbots, personalised recommendations, and AI-generated content help streamline communication, so customers receive faster, more relevant responses.

25) AI-generated images are driving trends in fashion and e-commerce

AI-generated images are influencing trends in fashion and e-commerce, driving innovation and creativity within these industries. AI allows businesses to create unique visuals for product displays, advertising, and branding, often producing images that align with emerging trends. 

AI’s ability to quickly generate on-trend, visually appealing content helps fashion brands and e-commerce businesses stay competitive in a rapidly changing market.

Enhance your fashion creative brainstorms with Leonardo Ai with our latest webinar.

26) 67% of small businesses attract more customers if they use AI generated landing pages

AI is transforming the way businesses drive engagement, with 67% of small businesses reporting increased customer traffic to AI-generated landing pages.

By automating the design and layout AI ensures that landing pages are more relevant to potential customers, leading to improved user experiences.

27) 95% of companies who have adopted AI are likely to see marketing success

Of companies who’ve adopted AI, 95% anticipate marketing success, highlighting the impact AI has on marketing performance. AI tools help automate routine tasks, deliver personalised experiences, and optimise campaign strategies. 

28) AI deployment can improve leads by 50%

Businesses that deploy AI can see a 50% improvement in leads. AI tools enhance lead generation by identifying high-potential prospects through data analysis, predictive modelling, and customer segmentation. 

A Boutique Studio with a Need to Innovate

As a small, nimble studio, Fyfe Boyce Design is always looking for ways to streamline processes and stay ahead of their peers in the industry.

As a keen follower of tech trends, Kelsey Boyce, Head of Creative, saw the potential for generative AI to update their workflow. 

He needed a tool to quickly create accurate, visually appealing mockups of their interior design concepts — without relying on costly and slow traditional techniques, like adding in 3D textures and long render times with legacy software engines.

Creating AI-First Design Visuals with Leonardo’s Creative Tools

Kelsey explored different image generation tools and found that he could use Leonardo to produce lifelike visuals that match the structure of his designs.

He designed a workflow for the team that starts with building basic 3D models of client interiors. Once they have this rough sketch, they export it as an image and upload it to Content Reference using Image Guidance. From here, they add an additional Style Reference image from their libraries to create detailed, photorealistic design visuals. Iterating on style and controlling their composition.

This process is faster, more efficient, and helps the team produce higher-quality mockups than traditional rendering methods.

Streamlining Creative Workflow and Improving Client Satisfaction

Since starting with Leonardo.Ai, Fyfe Boyce Design has significantly reduced design turnaround times — by up to 75%.

Traditionally, detailed 3D renders would take up to two weeks to complete due to the labor-intensive process of adding intricate elements like ceilings, architraves, and lighting. Leonardo’s Image Creation fills in the missing elements, generating realistic textures and details that would otherwise require extensive manual effort in traditional rendering software.

For a recent presentation, Kelsey produced five high-quality visual mockups in under six hours—a process that previously would have taken nearly a week. The team now produces detailed visuals entirely in-house, using Leonardo.Ai to meet tight deadlines and expedite projects for the end-of-year rush.

Leonardo’s creative suite has also allowed Fyfe Boyce to experiment with new styles and aesthetics, bringing their clients’ homes to life with innovative visuals.

The realism and quality of the designs help clients visualize their new homes and interiors. With some clients mistaking Leonardo-generated mockups for real photographs.

Looking Ahead to the Future of Interior Design

Kelsey Boyce is excited about the future of AI-augmented design. He still keeps up with the latest developments in technology, adapting his team’s process as new tools and capabilities emerge.

“The creative possibilities with Leonardo.Ai are endless. It’s opened up new avenues for design elements that we might not have considered, taking our projects to a whole new level.”

– Kelsey Boyce, Head of Creative

To explore generative AI in your design studio, get started with Leonardo for Teams. Our collaborative suite is designed to help you bring your team’s ideas to life at scale, whatever the project.

This session walks through how Leonardo for Teams can elevate your creative projects by streamlining account management, fostering real-time collaboration, and bring your team’s ideas to life at scale.

If you missed the live session, here’s a quick recap of the key takeaways and clips from the live demos.

One Gen AI Platform for Your Team

Leonardo for Teams is our intuitive AI-first creative suite designed for business.

The Teams platform simplifies account management, makes creative collaboration easier, and ensures seamless sharing of assets across your team. We’ve got all the tools you need to work more efficiently into a convenient Teams plan.

Storyboarding Using Leonardo for Teams

Our Senior Creative Technologist, Jessie Hughes, demonstrates how you can use Teams to storyboard a marketing campaign. Including Team Collections and Remixing co-workers’ generations and navigating the Team Feed.

The platform allows team members to collaborate in real-time, ensuring consistent color grading and character consistency across all storyboard elements and facilitating seamless feedback and asset sharing. This ensures that your projects maintain a unified look and feel from concept to completion.

Storyboarding Using Leonardo for Teams

Next, we dive into the creative possibilities of using Elements within Leonardo for Teams. 

You can stack different Elements to apply unique visual styles to your storyboards, letting your team create visually compelling and stylistically consistent outputs. These assets can be easily viewed and shared with colleagues using Teams.

Collections in Leonardo for Teams

Organization is key to successful creative projects, and in this video, we answer an audience question of how to use Collections in Leonardo for Teams. 

Team Collections allow you to easily create and manage folders of assets, and share them with your collaborators. This feature helps streamline your project and assist with version control; ensuring that everyone has access to the right resources at the right time.

Collections in Leonardo for Teams

We close out the session with a step-by-step guide on how to get started with Leonardo for Teams. 

From creating your team to inviting members and managing your account settings, it’s easy for any business or creative project to set up  Leonardo for Teams in minutes.

Generative AI Insights for Your Business 

Leonardo for Teams is built to elevate your collaborative projects, providing creative professionals and teams with the tools needed to streamline workflows and enhance creative output. 

We hope this recap has given you valuable insights into how Leonardo for Teams can benefit your business. Stay tuned for more webinars and updates as we continue to innovate and support your journey to learn more about Leonardo and AI-first creative tools.

AI image generation has changed what’s possible in visual content creation. The ability to direct your creative outputs with precision and take your images in different artistic directions has driven a huge uptick in experimentation, mastery and application of AI generated images. The technology is making it possible to produce high-quality images in a matter of hours, rather than traditional processes which could take weeks. 

A lot of features and functionality are free to experiment with, but there are a host of premium features which have a cost attached. It’s good to understand the pricing structure of the most popular AI tools to help you figure out which plan and platform is best for you, your business and your budget.

Detailed Cost Analysis of Top 3 AI Image Generation Apps

To better illustrate the cost differences and features available, let’s compare the top 3 AI image generation apps—Craiyon, Leonardo, and DeepAI—in the following table.

Factors Influencing the Cost of AI Image Generation Apps

Subscription Plans

Most AI image generation apps offer a range of plans. Free plans typically provide limited access to tools and restrictions on the number of generations. Paid plans, on the other hand, unlock advanced functionalities and higher usage limits. The price difference typically aligns to the difference in image generation capacity

Businesses and professionals often find that investing in paid plans yields better results due to the feature set and increased image generation allowance, which allows for iteration and creation of a large volume of outputs.

Features and Tools

Advanced features such as high-resolution image outputs, AI-powered editing tools, private mode and extensive design libraries are available only on premium plans.

For example, image upscaling, background removal, fast and batch processing are key features that may only be accessible through higher-tier subscriptions, or require a higher plan for more token allocation, which is needed to run some of these features. The more sophisticated the toolset, the higher the cost, making it important to understand the different features on offer and assess which are essential for your use cases.

Usage Limits

AI image generation apps often have usage caps on the number of images you can create within a given timeframe. Free plans may have a limited number of generations per day, while paid plans increase these limits considerably.

For heavy users or businesses, it’s worth noting that some platforms have overage charges, so it’s important to understand the usage limits and choose the right plan for your expected image generation requirements. To avoid unexpected overage costs, it’s a good idea to monitor your typical usage on a project and choose a plan that aligns with your needs.

Integration with Other Tools

Many AI image generation apps offer integrations with design software, content management systems, and other digital tools. These integrations can enhance workflow efficiency but may come with additional costs.

For instance, connecting your AI tool to CRM platforms like WordPress or Webflow may require a higher subscription tier or additional plugins. If you’re in a businesses that relies on seamless integration with an existing tech stack, you should weigh these costs against the benefits of streamlined operations. It’s also worth looking at the API option for these platforms, which can help you customize the integration to your specific business. 

Support and Customer Service

Access to customer support can vary depending on provider, and your subscription level.

It’s worthwhile checking the type of support offered, particularly if you’re opting for a free plans, which can mean limited or no support, leaving you to troubleshoot issues on your own. Paid plans typically include access to customer service, with higher-tier plans offering more personalised or priority support. For businesses, especially those with mission-critical operations, having reliable and responsive support can be worth the additional expense.

It’s also worth looking into the community support which each platform offers, as AI image generation is an iterative, learning experience and the community can add huge value. 

Other inclusions 

It’s worthwhile looking through all the other inclusions before you decide on a plan. Depending on what you’re using AI image generation for, some of the other features might be key – like the quality of images, the ability to train models with your own datasets, video motion capabilities, and access to different models, like Phoenix, Flux and Stable Diffusion models. Every platform varies in its feature set, so check out the wider range of options while you’re choosing the best plan for you.  

The bottom line 

AI image-generation apps vary widely in cost, depending on the features, usage, and support required. Whether you’re a hobbyist, a creative professional, or a business, there are are a range of plans which are all designed to closely align with your typical usage and feature requirements. 

Choosing the right plan can set you up for highly efficient, creative workflows which, compared with traditional ways of working, can be hugely cost and time effective overall. 

Take the next step with Leonardo AI. Check out our platform today to see how it can fit into your creative process and support your growth.

Businesses and individuals alike are rethinking how they approach video production, with the global AI video generator market size estimated at USD 554.9 million in 2023 and expected to grow at a CAGR of 19.9% from 2024 to 2030, according to Grand View Research. Yet, the cost of these tools can vary widely, and it’s important to know where your money is going.

The right choice of platform goes beyond just features; aligning costs with your specific needs is essential for maximising both creativity and budget.

Detailed Cost Analysis of Top 3 AI Video Generation Platforms

These tables provide a clear overview of what each platform offers at different pricing levels.

Leonardo AI

DeepAI

InVideo AI

Factors Influencing the Cost of AI Video Generation Platforms

Subscription Plans

AI video generation platforms typically offer a range of subscription plans designed to meet different user needs. Free plans are available, but they often come with significant limitations, such as access to only basic tools, restricted features and watermarks on your videos. These plans might be fine for hobbyists or those just experimenting with AI video creation, but they’re probably not going to cut it for more demanding projects. Paid plans, on the other hand, unlock a broader array of functionalities, including higher usage limits, enhanced editing tools, and additional support options.

For creative professionals and businesses who rely on consistent and high-quality video production, these advanced capabilities can be a must-have, making paid plans a more worthwhile investment.

When you’re choosing between a free and a paid plan, it’s worth taking the time to do a quick assessment of your specific requirements and how frequently you think you’ll use the platform. For example, if you need to produce videos with higher resolution, access to shared image generation libraries, or premium customer support, a paid plan may be the right option, bundling the type of features you’d typically be using. Some platforms also offer scalable plans that grow with your needs, providing flexibility that shifts depending on your month-to-month video production needs. It’s important to consider what you’ll need right now but also, what that might look like in the future, and choosing a platform and plan that will support any expansion over time.

Each plan has a different price point, but it’s also important to note that feature sets vary significantly across each platform, so it’s important to get to know what you can expect from each platform in terms of image and motion quality, the ability to use your own data to train models, the existing models offered by a platform, and other factors like speed of generation.

Free plans are always great for keep costs down, but the limitations can mean you’re pretty restricted on both productivity and creativity, leading to a need for upgrades down the line. On the flip side, choosing a paid plan without fully knowing the features included could result in paying for inclusions you don’t need right now.

If you’re able to identify the key features that are essential to your use case, it makes it easier to compare how the range of free and paid plans will deliver against exactly what you need. 

Features and Tools

Quality, speed and accuracy of your AI video generations are the most important factors to consider, but the availability of advanced features is also something that might weigh in on your decision, particularly in higher-tier subscription plans.

Features such as high-resolution video outputs, AI-powered editing tools, the ability to work collaboratively with your team and use your own data sets to create your own models, fine-tuned to your specific aesthetic, are all typically reserved for premium users. Additionally, some platforms offer unique tools like voice cloning or integration with stock media libraries, which can improve the video creation process but also increase the overall cost. It’s important to keep in mind the list of features which are essential to your workflow.

For example, if your projects require a specific, branded style to all your videos, access to a platform that allows you to create and work with a model which you have trained on that style is a huge advantage. It means your day-to-day is more streamlined and the overall quality and useability of your video outputs is high. Functionality like this is worth paying for and you’ll see the benefit on a daily basis.

When comparing platforms, it’s worth running a roller over the range of tools provided at different pricing levels, to ensure that you are not overpaying for features you won’t use. 

For example, if your primary focus is on basic video creation, opting for a plan with extensive but unnecessary video capabilities could mean there’s an unused portion of your plan every month. On the flip side, underestimating your needs can mean you’re trying to work with limitations in place that restrict your creativity or productivity. Remember that AI video generation is an iterative process, so opting for a plan that gives you that opportunity to riff is key to getting great video outputs.  

Usage Limits

Usage limits are the core factor that many plans are based on for AI video generation platform, allowing you to create videos just occasionally, or at scale if it’s part of your daily workflow. Many platforms have restrictions on the number of videos you can create, especially in free or lower-tier plans. These limitations will be too restrictive for creatives with high production needs, and exceeding the allotted usage can lead to additional charges or the need to upgrade to a more expensive plan.

If you’re generating a large volume of videos, knowing these limits is important to avoid unexpected costs and interruptions to your workflow. Also, It’s not just about the number of videos; the quality and features available within those limits also play a role in determining the right plan.

Before committing to a subscription, think about anticipated usage patterns – for example, how many videos do you expect to create each month? How complex are your video projects? Do you need to factor in team, management or client feedback in the creative process?

If your needs are fairly straightforward, a lower-tier plan might suffice, but for commercial users, opting for a plan with higher or unlimited usage might be more economical in the long run, especially if you can commit to an annual plan, which often attracts a discount. 

Evaluating all these factors in advance allows you to choose a plan that matches your production requirements without incurring unnecessary costs. Additionally, some platforms offer flexible usage options that can scale with your needs, providing a buffer for periods of increased production.

Integration with Other Tools

The ability to integrate AI video generation platforms with other digital tools and software can significantly enhance your video creation process. Many platforms offer integrations with popular design software, content management systems, and social media platforms, allowing for a seamless workflow from creation to distribution.

Evaluating the benefits of these integrations is important for determining their value. For instance, if your workflow involves frequent collaboration with other tools or platforms, the convenience of integration could justify the extra expense. Conversely, if integration is not a priority, you might opt for a plan that focuses more on the core video generation features.

When considering a platform, assess how well it integrates with the tools you already use. If you rely heavily on specific software for editing, project management, or distribution, choosing a platform with strong integration capabilities can streamline your workflow and save time. Additionally, some platforms offer API access, which allows for custom integrations tailored to your specific needs. While these options can be more expensive, they provide flexibility and efficiency that can be invaluable for larger projects or teams.

Support and Customer Service

One last thing to consider is the quality of customer support when selecting an AI video generation platform, particularly for businesses that rely heavily on the service.

Support levels can vary significantly between free and paid plans, with premium subscribers often enjoying more personalised and priority assistance. Users who encounter technical issues or need guidance to maximise the platform’s capabilities benefit greatly from reliable customer support.

The additional cost of a higher-tier plan can be well worth it for the assurance that expert help is readily available. In contrast, free users may have to rely on self-service resources, which can be limiting during urgent situations.

Evaluating the quality and availability of customer support is a key step in choosing a platform. For businesses, especially those handling mission-critical operations, responsive and knowledgeable support can be incredibly valuable. It’s important to consider the range of support channels offered, such as live chat, phone, or email, and check if these are included in the subscription plan.

Some platforms go further by offering dedicated account managers or specialised support for enterprise clients, a significant advantage for larger organisations. Ultimately, the decision should align with the level of support you think you’ll need and the potential impact on your operations if any issues arise.

That’s a wrap

Choosing an AI video generation platform goes beyond just looking at the price tag. It’s about finding the right match for your needs, whether you’re a casual creator or a business looking to scale. Aligning your goals with the right tools and support is key to making the most out of your investment. The market offers a wide range of options and price points, so making a well-informed decision now can pay off in the long run, saving you both time and money.

Take the next step with Leonardo AI. Check out our platform today to see how it can fit into your creative process and support your growth.

To tackle this, we partnered with No Moss, a tech consultancy specialising in agile development and strategic technology solutions.

The Challenge

As our platform’s user base was growing, the need for a robust and scalable API became an increasing priority for us.

Our existing infrastructure was sufficient for individual users, but enterprise customers required a more powerful solution to handle high volumes of image generation requests efficiently. We has to tackle challenges on multiple fronts, including:

• Managing High Concurrency: The existing system needed to accommodate thousands of concurrent requests from enterprise users without compromising performance.
• Ensuring Stability During Scaling: With millions of users already on the platform, any broad changes to the backend needed to be implemented with high confidence to avoid disruptions.
• Expanding Front-End Capabilities: To support the new enterprise API offering, the user interface and self-service functions required enhancements.

The Solution

The No Moss team applied their expertise in agile development and lean thinking to address these challenges, delivering tailored solutions, including:

• Round-Robin Load Balancing: To manage the high concurrency needs of enterprise customers, No Moss implemented a round-robin style load balancing system. This solution allowed the Leonardo platform to configure specific concurrency limits, ensuring that image generation jobs were dispatched efficiently. The system was tested rigorously and deployed within a few weeks, initially supporting specific partners before rolling out to the broader user base.
• Enhanced Testing for Stability: Understanding the risks associated with scaling, No Moss prioritised building a comprehensive testing framework. The team added approximately 200 new tests during the initial phase, targeting core functionalities and critical scenarios. This robust testing environment provided the confidence needed to implement changes without disrupting existing services. 
• Scaling the Front-End: As the backend scaled, No Moss also focused on enhancing the front-end experience for enterprise users. The team developed a new self-service portal, allowing users to manage API keys, top-up credits, and handle billing autonomously. A notable innovation was the creation of a Slackbot that allowed No Moss staff to generate images directly within Slack, providing valuable insights into the user experience and further refining the API’s capabilities.

The Results

No Moss’s collaboration with Leonardo led to significant advancements in the platform’s scalability and user experience. 

• Seamless Enterprise Integration: The new load-balancing system enabled our platform to handle thousands of concurrent requests from enterprise clients without performance issues.
• Increased Stability and Confidence: The expanded testing framework allowed the Leonardo team to implement changes quickly and confidently, minimising the risk of disruptions as the platform scaled.
• Improved User Experience: The new self-service features and Slackbot integration provided a more intuitive and efficient experience for enterprise users, contributing to a smooth and scalable API rollout.

Embracing the Future of Gen AI for Enterprise

No Moss played a key role in enabling the Leonardo team to meet the demands of its growing enterprise client base.

“Our No Moss team is proud to have contributed to the success of a cutting-edge Australian Generative AI platform.”

– James O’Toole, Co-founder and Tech Director, No Moss

By leveraging agile methodologies, rigorous testing, and innovative front-end solutions, No Moss ensured that our API could scale effectively while maintaining stability and delivering a seamless user experience.

We start by exploring the power of Phoenix, our new foundational model, including the Edit with AI and Describe with AI features. We also cover marketing and video production workflows using Style Reference, Universal Upscaler and Motion. 

Read the recap below to catch up on the webinar and learn how to master generative AI with the Leonardo team.

Mastering Phoenix and Using Preset Styles

Leverage Phoenix, Leonardo’s new foundational model, to create imagery in a wide range of aesthetics. 

You can pick from different Preset Styles to generate 3D renders, illustrations, or cinematic visuals. Toggle Prompt Enhance on or off to take advantage of in-built prompt enhancement. 

Phoenix is the default preset in Image Creation, with Preset Styles available in the Image Creation menu.

Using Edit with AI to Iterate on Your Generations

You can use the Edit with AI feature to make on-the-fly adjustments to generations made with Phoenix. 

With simple natural language prompts, you can modify colors, refine details, and iterate on your imagery. Perfect for incorporating feedback or exploring new ideas on the go; making it a powerful tool for your creative workflow.

This feature can be accessed above your finished generations in the Image Feed within the Image Creation.

Using Describe with AI to Enhance Your Prompts

Describe with AI generates detailed and accurate prompts based on an image. 

This tool helps articulate complex visuals in natural language, making it easier to refine and expand your creative ideas and develop new prompts. Either upload an image or select from the generations in your feed.

You can access Describe with AI within Image Creation, in the dropdown next to the prompt input. 

Style Reference for Style Consistent Outputs

For style consistent output across your projects, use the Style Reference tool within Image Guidance. 

This feature allows you to apply a specific aesthetic to your generations, for a cohesive and professional workflow. Upload a reference or select an image from your feed to influence your generation’s mood, color palette, tone and visual style.

Style Reference can be accessed in Image Creation from the Image Guidance dropdown next to the prompt input.

Refining Images with Universal Upscaler

Enhance the resolution and detail of your generations with Universal Upscaler. 

This tool is ideal for creating high-quality, print-ready visuals, with the option to adjust Creativity Strength and Style Presets to match your creative vision. 

Universal Upscaler is accessible via the main menu in the Home Page of the app.

Bring Your Work to Life with Motion

Add dynamic motion to your images using the Motion feature, now available directly within Universal Upscaler. 

Control Motion Strength to create everything from subtle movements to more dramatic camera effects. Bringing your static images to life and adding an extra dimension to your projects. 

Learn More from the Leonardo Team

We hope these detailed tutorials help you develop a unique creative style and elevate your project.

Dip back into past webinars to refresh your knowledge and stay tuned for upcoming sessions as the Leonardo team continues to explore how you can build out advanced industry workflows using our platform. 

We’ve seen incredibly broad adoption, from hobbyists seeking to master AI image gen, to creative professionals concepting films, moodboards, products, characters, and more. One of our proudest moments was last month, when we launched our own foundational model – Phoenix. This model changed what creators on the Leonardo platform can expect from AI image generation, from next-level prompt adherence to hyper-accurate text-in-image. 

We’re super passionate about building cutting-edge AI that is loved globally. We’ve hit some big milestones in the journey, but have so much more we want to do. What we’ve achieved to date is just the beginning of what’s possible – and that’s why we’re joining forces with Canva.

Hey, Canva

We’re thrilled to share the news today that we’re becoming part of the Canva family. Canva is another company that was founded here in Sydney, Australia, which shares our passion for creativity and sees the potential we see for AI. It’s our shared DNA with Canva that makes us perfectly set up for collaboration and we’re excited that we’re both on the same mission to bring cutting edge AI to the visual and design space.

With Canva’s backing, we will be able to supercharge the Leonardo.Ai platform, and accelerate our pace of innovation. We will be scaling up our research capability in a big way, expanding our global research team to enable them to work across many modalities and tackle more problems at speed.

There are also the features we offer on our platform. We speak to creatives every day and we love seeing what they can do using Leonardo.Ai. The possibilities are endless, and we’re excited to bring more power and control to every creator’s workflow. As part of Canva, we will have the support to significantly scale the Leonardo.Ai platform, and we’re excited about the pipeline of cool new features we are planning to bring to market.

Of course, you’ll also find Leonardo.Ai features popping up on the Canva platform, opening up our tools to an entirely new community of creators and providing a streamlined way to combine Leonardo.Ai tools with Canva’s incredible design platform.  

We Haven’t Changed

Of course, being part of the Canva family means just that. We’re part of the family – but we’ll continue to run as we always have done as Leonardo.Ai – as an independent platform, building for our community, and with creativity at our core. Our global team will grow, but we’ll continue to stay in our digs in North Sydney, and as a customer, you’ll still find all our tools on the Leonardo.Ai platform, with the same plans and pricing as always. We’ll also continue to keep you up to date with news and help with the platform across our Discord and Facebook communities, X and Linkedin pages. 

We’ll keep working hard to set the standard in generative AI for visual content, and we hope you love the innovation and features we have in the pipeline for you. Let’s do this!